Friday, 30 September 2011

Music Video Analysis 3


Music Video Analysis 3

Ed Sheeran - You need me I don’t need you

The video is mainly performance, mainly focusing on someone signing the lyrics to the song. The video is in black and white and has minimalist props. I fact most of the music video is just the person signing in a white room with black shadow around him but he is lit up.
Unlike most music videos it is quite slow cut mainly because the focus is on the man signing it occasional zooms out or changes camera angle, is well at certain lyrics cut to something the relates to the lyric. Also during the chorus and during some instrumental parts, in the same room with the same lighting there is a group of choreographed dancers.
The fact he is signing in the video is unique in itself, it is never really seen in any music video, this means it is more or less all performance. However it could be argues that there is narrative as he is signing all the words, so in a sense he is telling the song. It is also worth adding that this is enhanced by the lyrics are quite literal and almost like narrative on his life.
Also unlike most music videos there is the ‘star element’ to the song, as the singer only appears once right at the end of the song with occasional cuts to his guitar, but not many. The main performer is the signer and they he performs is by signing to a rhythm as well has making it look like a dance.
There isn’t really anything that I’m aware of that is influenced the video. It is pretty original in its own right. The video is very different to most videos having very little stereotypical elements, only really in the dancers, which are seen in many videos, and the performance elements. This video it’s literately a illustration of the song as all that happens is the signer copying the lyrics.

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