Music Video Analysis 2.

Music Video Analysis 2

Robyn – Call Your Girlfriend

This video is fully performance and is amazingly all shot in one take. Although we would not do a video in one take, because of how complex and difficult it can be, we found this video good to analyze, as it was stunning that there were no cuts. This video also has good mis-en-scene, and performance elements. Another problem with videos that adopt a one-take stance is that it is impossible to have a narrative running alongside performance, and this is the aim of our music video as a group.

Nevertheless, the performance in this video is extraordinary. It features Robyn, the artist, dancing non-stop, in a mixed sequence for a full three and a half minutes. Strobe lighting and flashes that give a disco-like effect compliment her dance routine, and the movement of the camera to and from her face stops the video being repetitive and becoming boring. The medium shots that capture the top half of her body give focus to her facial expressions; however, the long shots that show her whole body are more effective as they display all of the movements in her dance routine.

The video starts with an over the shoulder shot. This is interesting, as it doesn’t reveal the artist’s face straight away, giving that little bit more originality to the video. As the speed of the music picks up into a more techno-like beat, the dance also increases in fluency and more moves are being used in a shorter space of time, the lighting also fits the pace of the song, with more flashes as the video becomes quicker. In order to keep Robyn the central importance of the video, the camera moves in unique positions, with her dance routines taking to the floor, then within seconds into the air as she jumps and bounces, showing a good sense of camerawork.

The originality of the video, with it being one take ect, is matched by Robyn’s clothes, with flowery pants and a jumper made of fur, there is a quite contemporary feel to the video. The mis-en-scene, performance and lighting of this particular music video can only be described as arty, energetic, and vibrant, but no matter what moves Robyn pulls out, there is always a very original feel to the video. It doesn’t seem to matter that the video only consists of Robyn dancing, it never seems to get boring, and really does capture the audience. There is also no doubt that the video has a feel good atmosphere to it, just watching a young woman dancing however she wants to such a good song makes watchers feel cheerful.

http://www.youtube.com/watch?v=F6ImxY6hnfA&ob=av2e