Uses of Technology

The media industry is steadily growing with new technologies enabling an even better visual to ensure people are fully entertained. I feel I should follow this to guarantee my music video piece will be of high quality.

Example of the type of Camera.

            Firstly, we were given a standard, household camera to film our music video with, which is only due to the budget that was given. Although, having a professional filming camera would have seen the image quality be at the highest standard, I feel the camera given to us was still at a high standard which I feel shows the high expectations for image quality in media. The camera included many other features that became useful to us which included shallow and deep in depth focus. The camera came with a standard tripod that showed its huge usefulness in parts when we were filming, when we all needed to be in the shot.  Also that came with the camera was a memory card. The memory card made it possible for us to playback everything we had filmed through the camera while we were still filming. These was useful as we could find out if any errors had occurred while filming and then film them again if there was. At times, when we filmed in distant locations, like in Glossop, having a memory card avoided situations when we had to go back and forth when filming errors happened. Also, because of the memory cards high megabyte(MB) capacity we were able to save a lot of high quality film clips with large MB sizes that it had easily , without having to delete any of them. Transferring the data in the memory card to computer was easy as well, because a card reader was used. 

An example of a Fig Rig

During the performance filming, we used a Fig Rig which entitled us to move around with the camera, keeping it as steady as possible. Many people in the music industry today use Fig Rigs as they allow the cameraman to move around freely around a performing group with interesting shot angles. The fact that, they are very small, light and portable pieces of equipment made it possible for us to travel to different places which was a huge advantage as we had other equipment to carry around like the camera, tripod etc. The computer used had the software called ‘Final Cut Pro’ which is regarded as professional editing software in big media corporations. We used a green screen in a studio. A green screen allows you to add backgrounds to an video clip, by removing everything ‘green’ and then replaces it with something else. This technology is very popular in the film industry and has been used for many years. Finally, we used an Apple Mac Computer for the editing process. The fast speed and 2 screen monitor technology were ideal for video editing. This because usually there could be a number of programs open at one time so to avoid the desktop looking ‘cluttered’ there are 2 screen monitors that merge into one another. The main fault about these Apple Macs, and was rather a constant irritation is the computer would sometimes take longer to load or even freeze altogether. This may be due to the fact that there were multiple programs opened at once.

In conclusion, because all the equipment that we use is similar to the equipment used in high budget, professional videos in media I feel I can easily create a realistic music video. The equipment is generally at a good standard and their disadvantages are heavily outweighed by its reliability, portability and usefulness.

 

Raph Jims